
IAVM’s Academy for Venue Safety & Security (AVSS) is a leading professional development program aimed at venue managers, public safety professionals, and others in the venue management field. The academy delivers a blend of classroom instruction, practical exercises, and hands-on activities, ensuring participants gain theoretical knowledge and actionable skills to apply immediately in their roles.
Each participant leaves with a comprehensive toolkit—reference materials, checklists, and a personalized “Action Plan” designed to support the application of new knowledge to real-world situations. Whether developing new security protocols or optimizing emergency response systems, AVSS offers the tools to drive immediate improvement in your organization.
IS AVSS FOR ME?
If you’re committed to creating safer, more secure venues, then AVSS is for you! With content tailored for all experience levels—from newcomers to seasoned leaders—AVSS helps you stay ahead in an ever-evolving industry and gives you the tools to create safer, more secure venues.

AVSS 2025 Registration
Professional Member
$3500
AVSS 2025 registration is currently on a waitlist; please contact us at meetings@iavm.org for further details or assistance.
Professional Nonmember*
$4300
AVSS 2025 registration is currently on a waitlist; please contact us at meetings@iavm.org for further details or assistance.
Join & Save Professional
$4050
AVSS 2025 registration is currently on a waitlist; please contact us at meetings@iavm.org for further details or assistance.
Allied Member
$4300
AVSS 2025 registration is currently on a waitlist; please contact us at meetings@iavm.org for further details or assistance.
Allied Nonmember*
$4800
AVSS 2025 registration is currently on a waitlist; please contact us at meetings@iavm.org for further details or assistance.
*Rates include 5 nights at the host hotel (Sunday arrival – Friday departure) daily breakfast, lunch and breaks (Monday – Thursday) and Thursday night graduation dinner. ***To view the AVSS 2025 Cancellation and Refund Policy, click here.
AVSS Learning Outcomes
Year 1 Objectives
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Enhance awareness and understanding of the venue and event safety and security ecosystem.
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Recognize core principles of adequate safety and security planning.
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Develop skills to communicate and relate safety and security plans, procedures, and concerns effectively to internal staff and key stakeholders while fostering a networked community.
Year 2 Objectives
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Demonstrate and apply comprehensive knowledge of the venue and event safety and security ecosystem.
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Integrate foundational principles of safety and security planning seamlessly within the organization.
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Exhibit proficiency in communicating, implementing, and managing safety and security plans in both daily operations and emergency situations.
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Identify valuable resources for ongoing professional development while staying informed on emerging safety and security issues and trends.
Say hello to your AVSS 2025 Faculty!

Akmal Ali
Founder and CEO - Aluma Risk, LLC
He also played a pivotal role in shaping the SAFETY Act’s venue security review process, including the establishment of security benchmarks and the introduction of targeted site visits, which continue to be integral to the evaluation process.
Prior to his leadership role, Akmal served as the Institute for Defense Analyses, the organization chosen by DHS to perform the technical reviews of SAFETY Act applications. His collaboration with the technical review teams provides him with enduring insight into the application processes he now expertly navigates.
Since stepping into consultancy in 2011, Akmal has steered numerous companies toward obtaining SAFETY Act protections. Notably, he was instrumental in the New York Yankees’ successful pursuit of SAFETY Act protections, marking a first for professional sports venues, and he played a key role in achieving the same for The Madison Square Garden Company, setting a precedent for arenas nationwide.
Beyond his work with the SAFETY Act, Akmal brings a wealth of knowledge in general security and risk management consulting. He offers a broad spectrum of services, from the development of security policies and procedures to representing owners in the design of new facilities, including stadiums and arenas. His holistic approach to security consultancy encompasses the latest in architectural and operational security, ensuring that venues not only meet but exceed the current standards for threat mitigation. Akmal also spends time working with security technology and services providers as an advisor and consultant.
In addition to his consulting practice, Akmal is the founder and CEO of inOrbit, a Security Program Management Software that supports security professionals in the systematic management of their security protocols.
An alumnus of Syracuse University College of Law, Akmal earned recognition at the Institute for National Security and Counterterrorism, where he honed the skills that he applies in his distinguished career today.

Peter Ashwin, MSc, F.ISRM, MSyI
Principal - Event Risk Management Solutions (ERMS)

Thomas Bedard
Senior Manager, EOC Operations - Emergency Management
Tom's career in meteorology began in Honolulu, where he worked as a FEMA training course developer for the National Disaster Preparedness Training Center (NDPTC). His role involved developing and teaching preparedness-focused weather training courses across the country. During this time, Tom developed a passion for delivering weather training to private businesses.
When AccuWeather announced an opening for a position involving weather training for private businesses, Tom didn't hesitate to apply. Joining AccuWeather was a natural progression for him, as it allowed him to combine his passion for weather training with his expertise in emergency preparedness and business continuity.
While Tom's current role doesn't involve forecasting, he is still passionate about forecasting thunderstorms. He enjoys storm chasing with his wife, who happens to be a skilled forecaster at AccuWeather's Operations Center in Wichita, Kansas. Through firsthand experience, Tom better understands his wife's forecasts and continues to learn from her expertise.
Reflecting on his most memorable weather event, Tom recalls a time shortly after his family moved to Houston. An unnamed tropical system brought heavy rainfall to the area, causing widespread flooding. In a misguided attempt to pick up Tom, his family unknowingly drove their station wagon into floodwaters. It was a harrowing experience that taught them a valuable lesson about the unpredictable weather patterns in southeast Texas.
In his former role at AccuWeather as an Implementation Manager, Tom and his team of meteorologists played a crucial role in supporting clients during significant weather events. They conducted just-in-time support campaigns, ensuring that clients had accurate communication lists, received the necessary products and were aware of the availability of AccuWeather's meteorologists for their internal operational response calls. These efforts made a significant difference in helping clients stay informed and prepared during critical weather situations.
What Tom appreciates most about working for AccuWeather is the company's commitment to supporting its employees and their community and volunteer interests. He actively engages in the weather community and participates in Sedgwick County, Kansas, public safety initiatives. Tom credits his managers for encouraging his volunteer involvement and fostering his professional growth in the weather enterprise.
AccuWeather's patented technology, specifically its SmartWarn system, gives the company a competitive edge. SmartWarn combines advanced meteorological expertise with a user-friendly warning interface, allowing AccuWeather meteorologists to issue warnings quickly and effectively for weather threats. This innovative technology ensures that crucial weather information reaches individuals and businesses promptly, reducing the potential impact of severe weather events.
In his spare time, Tom finds joy in staying active and involved. He contributes to his community as a K9 search and rescue team member, utilizing a human remains detection dog. Additionally, he serves as the president of the local American Meteorological Society (AMS) and National Weather Association (NWA) Chapter and the president of the Wichita Wingmen lacrosse team. Tom enjoys running ultramarathons and volunteering with Team Rubicon when he's not busy with these commitments.

David Born, CPP, CSSP
Senior Director, Business Services - Prevent Advisors / Oak View Group

Mark Camillo
Senior Advisor - Contemporary Services Corporation
Prior to joining CSC, Mark completed a distinguished 21-year career as a Special Agent in the U.S. Secret Service. Career assignments required protecting four U.S. Presidents and family members in various capacities and ultimately serving as head of the White House Security Branch, which encompassed the supervision of daily security, emergency preparedness, and all-hazards operations at the White House Complex. Following his final White House tour of duty, Mark was appointed to the position of Senior Executive Service (SES) Deputy Assistant Director, detailed to the headquarters of the newly created Department of Homeland Security.
Mark has held several key positions during his career in major event planning, most notably being appointed Olympic Coordinator for the 2002 Salt Lake Winter Olympics. Under his direction, the Secret Service executed its mission through Presidential Executive Order to design, plan and implement the federal operational security plan for the Games. Mark is considered a pioneer in securing National Special Security Events (NSSE), having served in supervisory roles in successfully executing the security operations for the first 12 NSSE-designated events of national significance.
Mark is recognized nationally as a subject matter expert in critical infrastructure protection. In 2013, he was appointed chair of the Public Assembly Facilities Subsector Council, part of the Commercial Facilities Sector Coordinating Council. He currently chairs the DHS-sanctioned Commercial Facilities Sector Coordinating Council, recognized as a critical sector within the USA as per the National Infrastructure Protection Plan. In 2018, Mark was named Co-chair of the DHS-sanctioned Vehicle Ramming Prevention and Mitigation Working Group.
Mark is a frequent author on topics related to event security for professional trade publications. He serves as a faculty member at the IAVM-sponsored Academy for Venue Safety & Security and is a lifetime member of the International Association of Chiefs of Police.

Bryan Frieders
Director of Health and Safety - Redrock Entertainment Services

Mark Herrera
Director of Safety & Security - IAVM

Alex Keen
Principal - Keen Independent Research
Before becoming a Consultant, Alex worked as Venue Manager for the MCC Performing Arts Center in Mesa, AZ and across the country in various other management and technical positions the entertainment world. During his time as a Technical Director, Alex became an ETCP Certified Rigger-Theatre and was trained in rope access and rope
rescue.
Alex currently serves as faculty for the IAVM Academy for Venue Safety and Security teaching risk management, is on the IAVM Venue Safety and Security Committee and is Chair of the IAVM University Venue Safety and Security Subcommittee. He is also Adjunct Faculty at the University of Denver, teaching graduate arts and culture management courses.
Alex graduated from the University of Denver with a Master of Science in Security Management and Arizona State University with a Bachelor of Interdisciplinary Studies in Theatre and Urban Planning. Alex is a proud graduate of the IAVM Academy for Venue Safety and Security and Venue Management School!

Kevin Kennedy, MSc
Principal - Kennedy crowd Safety Solutions

Joe Levy, CVE
Assistant General Manager - Barclays Center

Dan Mathis Jr., MS, CPP
VP Security Solutions - Xonar Technology

Deron Mc Elroy
Director of Professional Development - Alamo ISSA
As co-founder of the Cybersecurity Advisor Program, he served as Chief of Operations, and was the first DHS Cybersecurity Advisor for the Western United States. Previously, he led the interagency development of the Nation’s cyber incident response policy, and contributed to cybersecurity education and workforce development efforts. Deron played a primary role in the stand-up of the National Cybersecurity and Communications Integration Center and was a key participant in information sharing policy development.
Prior to joining DHS, Deron worked as Staff Director for the U.S. House of Representatives’ Committee on Homeland Security, Subcommittee on Intelligence, and as a Senior Professional Staff Member. He focused on cybersecurity, counterterrorism, and information sharing practice and policy.
Deron is a Certified Information Systems Security Professional, an expert in cyber resilience, a graduate of the University of California, Berkeley, and studied strategic intelligence and information operations at the National Defense Intelligence College. He also currently serves as a cybersecurity instructor at the University of Texas San Antonio’s Center for Infrastructure Assurance and Security, is the Director of Professional Development for the Alamo ISSA, and is the co-founder and Chief Creative Officer for the Lone Star Cyber Podcast.

Wayne Middleton, CVE
Principal Consultant - Reliance Risk

Jessica Reid-Bateman
Vice President of Arena Experience Milwaukee Bucks
Mrs. Reid-Bateman began her career at the St. Louis Blues where she started as an usher before advancing to Assistant Director of Guest Services and Security for Scottrade Center and Stifel Theatre. She has since served as the Director of Security for the Seattle Mariners, the Director of Guest Relations and Event Security at Capital One Arena, and the Senior Director of Guest Experience and Security for Sharks Sports and Entertainment.
Mrs. Reid-Bateman achieved her master’s degree in business administration (MBA), is a graduate of the Disney Institute and completed the certification programs for IAVM Venue Management School and IAVM Academy of Safety and Security where she continues to be a faculty member.

Stella Salyer
Assistant General Manager - Virginia Beach Convention Center

Joey Sampson, JD
Partner - McCathern, Shokouhi, Evans

Betty Seigel
Director, Office of Accessibility and VSA at The John F. Kennedy Center for the Performing Arts - Access Advisory Group
An innovative expert in disability, arts, and cultural practices, she has been the Director of the Kennedy Center’s Office of Accessibility and VSA for over 20 years where she has the privilege of working at the national and international level to improve and support equal rights to engage and participate in the arts for people with disabilities of all ages.
She delivers lectures and training around the world. Her JD is from the Columbus School of Law and in 2021 she founded the Access Advisory Group a company providing bespoke accessibility consulting and training. This past month she just received an appointment from President Biden to serve on the Board of the U.S. Access Board.

Harriet Thomas
Director of Talent Development and Communications - GWCCA

Daniel Ward, MBA, CEM
Director of Training, National Center for Spectator Sports Safety and Security (NCS4)
In addition to his role at the NCS⁴, Ward has served in the United States Air Force since 2006. He has held a variety of roles in planning, incident management and emergency response. Ward has led organizational preparation, mitigation, response and recovery efforts for a wide range of natural, technological and human-caused disasters. He has also developed and led chemical, biological, radiological and nuclear response teams. In his 19-year career, Ward has supported preparedness and response efforts domestically and throughout Southwest Asia and the Republic of Korea. Most recently, he served in theater in support of Operation SPARTAN SHIELD as an Emergency Management Superintendent, where he oversaw emergency management efforts at three locations across the AOR.
Ward has developed and headed emergency management plans and programs for multiple disciplines and organizations, applying best practice and experience to a wide range of incident and event management. He is an Anti-Terrorism Officer, a Hazardous Material Technician, and was awarded the international designation of Certified Emergency Manager (CEM®) by the International Association of Emergency Managers in 2013. He has a bachelor’s degree in Emergency and Disaster Management and a master’s degree in Business Administration.

Sunny Westcott
Chief Meteorologist
AVSS Housing & Travel
Omni Houston Hotel
4 Riverway Drive, Houston, TX 77056
Sunday March 16, 2024 – Thursday March 20, 2024
Registration includes 5 nights at the host hotel. IAVM will make your hotel reservation for arrival on Sunday and departure on Friday.
Attendees should plan to arrive in time for the first session at 2pm on Sunday.
AVSS concludes with the graduation dinner on Thursday night, attendees may
plan to depart any time on Friday.

About IAVM
Representing public assembly venues from around the globe, IAVM’s 7,900+ active members include managers and senior executives from auditoriums, arenas, convention centers, exhibit halls, stadiums, performing arts centers, university complexes, amphitheaters and fairgrounds. IAVM’s mission is to educate, advocate for, and inspire public assembly venue professionals worldwide.
Contact Information
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5601 Executive Drive, Suite 450
Irving, TX 75038
1.800.935.4226 / 1.972.906.7441